More people have started to work from home, which has resulted in an increased demand for personal electronics. If you were forwarded this email and want in on the action, get subscribed to the Brandwatch Bulletin now.We get that the COVID-19 global pandemic is old news, but you can't deny the fact that it has drastically changed how people and businesses choose to work. That’s it for today, but we’ll be on Friday. Send any and all ideas to and let’s talk. We may even ask to interview you if you’re involved with the topic. Is there a topic, trend, or industry you’d like us to feature in the Brandwatch Bulletin? We want to hear your ideas to make sure our readers are getting what they want. And for scalpers, there’s plenty of cash to be made from consumers willing to splash out above the RRP to get their hands on the latest tech.īut for consumers generally, this is not an ideal situation, and the anger continues to bubble What should we cover next? This issue isn’t going away any time soon, with demand remaining high and the global shortage dragging on.įor Nvidia, things are looking very healthy with their stock price at an all time high. Angry conversation around this group in relation to graphics cards is similar in volume to those talking about crypto (around 30k), and we found a whole bunch of mentions referring to “a special place in hell” for those who do it. Graphics cards are already pretty costly – prices for the RTX 3080 Ti starts at an eye-watering $1,199 – so hiking up those prices is not popular. A lot of people blame crypto miners for the overall shortage, and we found over 30,000 mentions categorized as angry since September that relate to crypto and graphics cards.Īnd not helping the situation are the so-called “scalpers”, who take advantage of market scarcity by buying up products and selling them on at inflated prices. And what we’ve missed so far is just how angry many consumers are about the situation.Īnother reason for the increase in demand is crypto mining, which involves intensive use of graphics cards. Graphics card shortage Pc#It’s about hobbyist gamers and PC builders on the hunt for the latest tech to supercharge their home setups.īut there are also folk devils in this tale. In fact, Nvidia’s announcement on 1 September 2020 aligns with graphics card searches reaching a five year high in the above chart. These next-generation graphic cards have sparked a lot of additional interest. Graphics card shortage series#This is the company’s latest generation of high-end graphics cards, and the newest in the series is the Nvidia RTX 3080 Ti, which came out on 3 June 2021. Nvidia’s new generationĪmid all this was the September 2020 announcement of Nvidia’s GeForce RTX 30 series, which began shipping in that same month. “Coronavirus generally disrupted the manufacturing process and therefore supply of silicon chips, and events like the winter storm which hit Texas in February 2021, causing factories to close, as well as US sanctions against China, have not helped,” writes Ben Johnson from We PC. The last year has seen a lot of disruption to supply. So it’s boom time for graphic card demand, but there have also been some major challenges meeting it.
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